Understanding where things come from and why things mean certain things.
Type is a form of illustration and is based on understanding the language. Type is far more than just a subject, it informs a lot of our decisions. It exists as it does because of historical context.
Typography- is the craft of endowing human language with a durable visual form.
First alphabet was Greek alphabet (pictures of sounds). Latin was the development of Greek Alphabet. There isn't specific time when the type was made, cavemen had images and mark makings to communicate but as people were spreading out into the world so language and type changed and developed till now.
IMAGES - DIAGRAMS - SYMBOLS
past now
- In 1450 Johannes Gutenberg - introduced printing to Europe. He has designed a type by working on the printing press began in approximately. In 1436 first thing which he created was 'Bible'.
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| A TYPOGRAPHIC TIMELINE OF CLASSIFICATION |
- 1540 to 1996 - developing the type.
- William Foster - 1870- has the biggest influence of developing the type. He sent the framework for schooling of all children between the ages of 5 and 12 in England and Wales.
- Walter Gropious - 1900 to 1919 - founder of the Bauhaus school (1919-1933), the birthplace of modern design education.
- Max Miedinger and Eduard Hoffman, creators of Helvetica.
- Microsoft practically ripped off Helvetica in 1982 with Arial
- Steve Jobs - 1990 - Introduced first Macintosh on October 15 and it was sold for less that US $1000
- 'By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product'- Ellen Lupton
- 'Typography fostered the modern idea of individuality but it destroyed the medieval sense of community and integration' - Neil Postman
- Vincent Connare - 1994 - Designer of Comic Sans MS. He worked for Microsoft.
- 'We realize now that long documents do not work on the web. We should need have though otherwise but all those short documents we're reading instead are poisoning our ability to read long documents'. - John Clark
- 'Since typography is a communication method that utilizes a gathering of related subjects and methodologies that include sociology, linguistics, psychology, aesthetics and so much more… there is no single approach within typography that applies to everything'. - Shelley Gruendler
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