COP 3 / Tutorial 1

During the first Tutorial with Amber, my final question was discussed, and I went into depth about the areas I will be exploring. We changed a bit the question as it was quite too long. Also, we spoke about focusing more on a specific theme like cosmetics or food packaging. I feel I will try to go with the idea of food packaging as I have never designed any food packaging before.

Question:

Is the packaging design effecting consumer choice when purchasing a product? 

It was also useful to talk about the practical element, even if I am currently not at a developed stage with this element of the module. Thinking about what I will produce as a practical piece now means that this can now start to evolve over the next few weeks and during my research. 

For the next tutorial, I will bring the first draft of introduction and a plan of what I will talk about in each section of my dissertation.

COP 03 / Initial thoughts & planning

During the summer holidays I have change my mind regarding the topic of dissertation. My first idea was to write about 'To what extend does Aesthetic 'Style' reflect the context, audience or function of contemporary Graphic Design?'. While during my research I noticed that I am finding it quite hard, confusing and it is not something I would like to focus on. I really enjoyed the topic which I have chosen during my first year regarding branding and packaging design, so I decided to try it again with different question.

Question:

Why is the packaging design the most significant factor effecting consumer choice when purchasing a product? 

Introduction: 

Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks blend. This is the importance of packaging design. It is, after all, the key part in marketing a product and ensuring it sells. 

Initial questions and thoughts: 

Why packaging design is important? What makes successful packaging design? What customers want? Statistics showing success. The most popular brands. Brand theory. 

Texts to look into: 

Giles Calver, What is packaging design?

Bill Stewart, Packaging Design 

Bill Stewart, Packaging Design strategy, Pira packaging guide

Steven Du-Puis and John Sliva, Package design workbook 

Janice Kirkpatric, New packaging design