Question:
Why is the packaging design the most significant factor
effecting consumer choice when purchasing a product?
Introduction:
Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks blend. This is the importance of packaging design. It is, after all, the key part in marketing a product and ensuring it sells.
Initial questions and thoughts:
Why packaging design is important? What makes successful packaging design? What customers want? Statistics showing success. The most popular brands. Brand theory.
Texts to look into:
Giles Calver, What is packaging design?
Bill Stewart, Packaging Design
Bill Stewart, Packaging Design strategy, Pira packaging guide
Steven Du-Puis and John Sliva, Package design workbook
Janice Kirkpatric, New packaging design
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