Introduction: 1000 words
- Outlining the topic and explain to the reader why this is the important area to study.
Context/ Themes, Case Studies, Reflective Practice: 3000 words
- What makes successful food packaging design?
- Statistics showing the success.
- Who are the most popular brands?
- Brand theory.
- Use primary research
- Discuss the research in the essay and the practical design element of this module and how they relate.
Conclusion: 1000 words
- Summarise the findings of each chapter.
- Evaluate the successes or shortcoming of the research project to come to a conclusion to answer the question.
Things to question in the dissertation:
- What makes a product sell?
- Is packaging design the most important part of the product?
- Why do people/customers buy that specific product?
“An effective package design is the most effective way for emerging brand to compete and stay relevant” – Blake Mitchell (interactontheshelf.com)
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