Study Task 03 (SB2) 1

How does advertising manipulate society? 

1. Research question:

- TV advertising
- Posters
- Bilboards
- TV Shows
- Product labels
- Shop signs
- Newspapers


1a. Is it visible?

Ontology - , advertising and techniques, branding, manipulation
Epistemology - By watching advertisements, by finding advertising in magazines/ online/ shop signs
Methodology - By analysing different techniques used in advertising

2. Defining the design problem:

Creating proffesional advertisement with researched techniques to make a middle quality product to look luxury.

3. 'Client' need or requirments

- Daily consumers

4. Audience:

- The target audience would be 16 plus but mainly 18 plus
- Both genders

5. Mandatory Requirements:

- Must appeal to consumers
- Must appeal to supermarket brands
- Muts appeal to TV advertising brands