Essay Plan

Essay Plan 

- What's advertising
- History of advertising 19th and 20th century - Modern
- The use of tips and tricks for food advertising such as:
* Tempting pictures
* Catchy jingles
* Labels on packaging
* Depicting fun
* Characters that appeal
* Tempting prices
* Slogans
* The use of photo editing is crucial for the product to be presentable as possible and to give it that luxury look.
- 'Advertising makes us feel that we are not good enough as we are'
- Use of attractive spokespersons/ models/ actores
- Childeren and advertising
- Subliminal advertising



References:

Ryans, C. (1996) Consumer Resources. Journal of Small Business Management, 34 (1996): 63-65. 

Kotler, P., and Armstrong, G. (2008)."Principles of marketing" 12th ed., Pearson Prentice hall, 396-398.     

Bell, D. (1976) The Cultural Contradictions of Capitalism. Basic books Inc., New York. NY. 

Marchand, R. (1985) Advertising and the American Dream: Making way for Modernity, 1920-1940. University of California Press, CA.

Will Rogers 

Victor Danciu Manipulative marketing: persuasion and manipulation of the consumer through advertising 

Sofo Archon The Negative Effects of Advertising on Society 

Tips and Tricks for food advertising - http://www.marketing-business-consulting.com/food-advertising.html

John L. McMullan & Delthia Miller All in! The commercial advertising of offshore gambling on television 

Blinde (2007) 172 - 174

Lavine, H, Sweeney, D and Wagner H Stephen 

Stephen Leacock

Dion, Berschied, and Walster 1972 

Allen Kanner and Renee Soule Effects of Advertising on Society

Josh Golin 

Rogers and Smith (1993)

Kelly and Kessler (1978)