The final packaging design
After many hard working hours in the print room, finally a honey packaging was born. Packaging design refers to the origin honey, how bees produce their sweet and cectarous honey. Special nod towards busy bees and beekeepers.
The box was made out from paper with wood pattern on it as a representation of beehive frame that beekeepers use to house bublebees, complete with an open slit like the wooden drawers that pull out honeycombs. The cut out illustration of a massive and eye catching bee going into it, inviting consumers to open the package and see what is isnide. Once opened, the inside lid is covered with buzzing bees creating a honey which is placed inside in a honeycomb shape jar to give consumer a feeling like it's natural, and consumer get the honey directly from the beehive itself and not processed before packaging.
Evaluation:
Although I am very pleased with the final idea and the concept of it. When designing from my dissertation or essay my main aim is always to link as closely as I can to each other. The aim of this packaging design was to produce the design according to the understanding laid out in my dissertation, as packaging design is a significant factor affecting consumer choice when purchasing a product. It is the packaging design as a whole that is the most important aspect. That being said, my aim for the final product should be effective to the intended audience.
Production:
If the honey packaging was to be produced commercially, it could be done in a very similar way with a more professional setting for printing, folding and cutting out. Also, the packaging should be created using thick material because the bottle with honey is quite heavy; unless a smaller version is created.
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