Tuesday, April 19, 2016

Practical Exploration - Research of Tea Brands

I have done a bit of research of the most known tea brands, to look at theirs names and packaging designs. I have found a web page of the favourite brands of tea, ranked from best to worst.
Page link: http://www.telegraph.co.uk/food-and-drink/drinks/10-of-britains-favourite-brands-of-tea-ranked-from-best--to-wors/

The best ranked tea is Yorkshire tea, Clipper and Twinings and the worst one is Lipton







The worst ranked one:




I have also looked at luxurious branding of packagings, personal branding etc. to see what is the difference between them and what they have in common. Also what type face and designs they all use to give off the better impression. The only difference between those two products is just slightly difference quality. Looking at the luxury packaging makes people feel that the product is better quality one than the cheaper one. This example shows how branding can trick and manipulate with people. This lead to make people buying a product which is not necessary to buy.


Luxury Packaging




Basic Packaging


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