COP 3 - CREATIVE PACKAGING RESEARCH

The appearance of the packaging matters. We all love attractive and clever things. While the customer has a chance to purchase a product in creative and attractive packaging in the same price as the one with simple packaging, the customer will always choose the first one. A product in a non - standard packaging communicates: 'Hey I am new! Try me!' Everyone wants to try something new, which is why we do not return to the same product so often. We want something new. Another issue is that people are naturally attracted to what is good looking and new. We like to surround ourselves with beautiful objects. In addition, creative packaging often goes hand in hand with pragmatism, ecology, and the second life of products. I have looked for creative packaging ideas to get some inspiration.

This is an incredibly interesting and clever idea which draws buyer's attention to the danger of smoking cigarettes. In this case, the informational function is more important than sales.



When looking for products that I could write about in this post, I found many examples of creative packaging ideas for tea bags. Bags in a shape of fish will turn the cup of tea into an aquarium with a goldfish. For everyone who enjoys small but interesting objects, it is something great.



Packaging is not only for protection.
This example will appeal to adults but mostly to children. This idea is very clever as after finishing the cookies we can play with the packaging as packaging can be turned into an animal mask.



Another great example of functional packaging is the wine packaging. The creators of this packaging surprised consumers with a transparent form of etiquette, but also encourage them to verify their logical thinking after drinking a few glasses.



The creator's ingenuity of packaging is very huge. We can find attractive and original packaging for both exclusive and mid-priced products. Another example is a cleaver and incredibly aesthetic packaging for Nescafe's straw. The straw shaped packaging contains coffee for one cup inside. All the customer has to do it cut off the top and stir to enjoy their favorite drink even faster.



The next example of creative packaging reminds me of old labels for kid's drinks with colour pages on the back. This wine packaging which contains an opportunity to solve a puzzle or colour something after removing the label.