COP 3 / Survey

I asked 50 people in different age group if the outer design of the packaging influences consumer's choice and increases the quality of the product. 34% of people said yes, 32% wasn't sure and 17% of people believe that packaging design doesn't add any value to the product at all.

I asked 50 people if the attractive appearance of food packaging has an impact on consumer's purchase decision. 50% of asked people said yes and over 40% of people had opposite opinion.