'Rowse' honey is one of the famous brands, you can find on shop shelves. The last redesign of the brand took place in 2010 and established key visual equities for consumer recognition such as the bee, which comes to the fore in the new design. Designed to educate consumers about the different usage occasions that Rowse Honey has to offer, the hexagon device on the label is an established visual framework which has been adapted to work across the entire portfolio and communicate the traits of each range in a unified manner. Rowse Honey’s portfolio has also been arranged by usage occasion to help consumers navigate the brand and find new varieties.
The next example which I found is 'Honey Hunter'. The design is very simple but it's having an interesting idea behind it. Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a "bad" bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they're waiting for something fresh. I love the slogan which they used 'Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!'
Designs as sweet as honey
During my research, I have noticed that already existing honey brands which we can find in any supermarket use only jars or plastic containers without any box. I would like to change it and make a paper box for a honey which will increase the quality of the product in consumer's eyes. I have looked for some inspiration on Pinterest for creative honey packaging ideas.
Babees pure organic honey. I like the way the writing of Babees captures the flight of the honey bee. Also, the way jars are designed, representing a bee. Creative packaging idea often uses simple associations.
I like the cleanness of Univers in the Sheffield label and the hexagonal cell with a drop of liquid dropping inside is brilliant, but still a little too sterile.
This packaging designed by Apis is very clear but the use of Futura font and simple design of label makes it looks kind of clinical or like a make up product.
This packaging is one of my favorite one which I took inspiration from. I feel it shows exactly what I would like to produce. The packaging design, use of gold colours, calligraphy font and logo makes it look very luxury and expensive and links to my dissertation when I wrote about when a high-quality packaging increases the quality of the product in consumer's eyes.
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