COP 3 - Initial ideas and feedback

Within the crit group, we were discussing our ideas for COP practical work. In groups, we went round explaining each others' ideas, concepts and the theme of our dissertation in case we need some further help with ideas how to link it together. 

Below are some random sketches of my practical work. I have sketched different ideas for honey packaging and explained them to the group. 

* Cylinder shape packaging with the use of leaking honey illustration on the top and a bee with 3D wings coming out the box. With the use of gold, white and black colors to keep it simple and clear. The packaging will be made from aluminum.  

* Honeycomb shape paper packaging with large typography (name of honey) on the top and illustrations of bees sitting on the top. 

* Beehive design with the use of wood pattern and a see-through hole on the top. Also, use of gold paper and illustration of bees inside the box as a representation of honey (gold colour) and bees inside a beehive. 

* Paper bag with the use of see-through honeycomb shapes. - Organic 

* Hexagon shape packaging with the use of gold paper and large see-through bee with a little handle on the top.  

Target audience: ordinary consumers, people of all age group but mainly adults as kids are not really purchasing any honey, they are just having an influence on adults when it cames to picking the honey from the shop shelf. 

There was a maximum of 5 people in the group, I have asked them which idea is the most interesting one which will make the packaging stand out on the shop shelf.  I have received following feedback:

- I am more attracted to the beehive idea as it feels like it's natural, as I get the honey directly from the beehive itself and not processed before packaging.
- I love the idea of 3D wings coming out of the box it would definitely make the packaging stand out. I think you should combine it with honeycomb shape of the box.
- The beehive idea sounds interesting, especially the inside part which has unexpected contrast as compared to the outside.
-  I think you should go with the beehive design as I have never seen something like this before. I feel the use of gold for the packaging will make it look luxury so consumers would definitely want to buy it.

Based on the feedback I have decided to stick with the idea of the beehive and combine it with a 3D or seen through bee shape to make it stand out more.