The skills picked up through the past two years, alongside learning from mistakes, has made me more determined to work hard on COP 3. Choosing a subject that interests me has benefited the project massively, proving to be far more engaging than research questions in the past two years. It was highly challenging as writing an essay is not my strength but it allowed me to explore a subject I am interested in which is packaging design and it's effect on consumer buying behavior and decisions. Throught my dissertation I learned a lot of different techniques which brands are using to make the packaging appealing and grab costumers attention, so then it allowed me to use my gained knowledge in practical work and develop a final piece based on it.
The practical side of the module has been my most enjoyable part of work this year because it allowed me to choose to produce an actual packaging design for my chosen product. My time planing wasn't that bad as always in terms of practical work as I planned out my time in order to not rush this design. This allowed me to book a print slot giving me a time for mistakes. Through this project, I learned manual folding and construction is still not my strength, but working on this project I surely did develop my skills. As for the practical work overall, it is rewarding to see producing a work which interests me. Finally, I can say that I have gained a portfolio piece that I am proud of.
Sunday, February 4, 2018
COP 3 - Final Design
The final packaging design
After many hard working hours in the print room, finally a honey packaging was born. Packaging design refers to the origin honey, how bees produce their sweet and cectarous honey. Special nod towards busy bees and beekeepers.
The box was made out from paper with wood pattern on it as a representation of beehive frame that beekeepers use to house bublebees, complete with an open slit like the wooden drawers that pull out honeycombs. The cut out illustration of a massive and eye catching bee going into it, inviting consumers to open the package and see what is isnide. Once opened, the inside lid is covered with buzzing bees creating a honey which is placed inside in a honeycomb shape jar to give consumer a feeling like it's natural, and consumer get the honey directly from the beehive itself and not processed before packaging.
Evaluation:
Although I am very pleased with the final idea and the concept of it. When designing from my dissertation or essay my main aim is always to link as closely as I can to each other. The aim of this packaging design was to produce the design according to the understanding laid out in my dissertation, as packaging design is a significant factor affecting consumer choice when purchasing a product. It is the packaging design as a whole that is the most important aspect. That being said, my aim for the final product should be effective to the intended audience.
Production:
If the honey packaging was to be produced commercially, it could be done in a very similar way with a more professional setting for printing, folding and cutting out. Also, the packaging should be created using thick material because the bottle with honey is quite heavy; unless a smaller version is created.
COP 3 - Practical work
What were your initial aims?
My initial aims were to design an attractive and eye catching packaging which will grab consumers attention and influence their purchase decision. To do this would through the criteria of elements discussed in my dissertation to achieve success through packaging design. The final aim was to influence consurem purely through packaging design.
What processes / strategies have you used and why?
Throughout my dissertation I researched throughly the elements that contribute to making successful packaging design. I tried to use each element from every single section from my dissertation to link it sucessfully to the practical work. These designs were then created and mocked up physicaly.
Is the work effective (in terms of your aims)? In what ways? How do you know it is
effective (testing)?
I believe that my work has turned out effective as I feel I've hit all the criteria in my aims. I have tested this by asking a number of people their opinion on the packaging design. If it succesful or not, if the packaging design grabs their attention and why. 100 % of responders said they will definitly chose this design while seeing it on shop shelf mainly based on the packaging design as its attractive and appealing.
Does it communicate what it should do (in what ways)?
It communicates a honey brand in a friendly, educational and appealing way without making any confusion. The aim was to draw in consumer, the transparent/ see thought designs are designed to make the consumer curious whats inside the packaging before opening. Once open the packaging should give unexpected contrast as compared to the outside. Overall the packaging with the use of wood pattern should give represents nature and freshness.
What are the successful elements and why?
Successful emelents of the design is the invating and friendly look to attract consumers. I feel the design as a whole brings an very interesting story behing it. On the begining I wanted to make a packaging which will not only bring aethetics but values as well it will educate consumers about something. I feel this practical element is sucsessful to accompany the thought and discussion in the dissertation.
COP 3 - Packaging Design - Part 2
The received feedback was very beneficial as it gave me new ideas on how can I develop my box and how to make it look better and more attractive.
The first thing which I changed, and I feel it was the most important one, was colour of the packaging and it's pattern. White packaging looked very plain without grabbing a lot of people's attention to it. I have change it to orange colour and I think it was very beneficial because it made the box really stand out and highlighted wood pattern which gave it a natural, luxury look.
The next change which I made was the logo. The logo was to big when placing it on the packaging. I tried couple of different ways placing it but it made to much distration and in terms of aesthetics it looked very bad. I've decided to use only the name of the brand on the lid in white colour as it contrast well to the orange wood. The main logo has been only used for the tag on the bottle.
In terms of a bee as beeing said 3D wings look very interesting but it would be hard to maintain them in good condition when it comes to transportation and keeping them at stores. Instead of 3D wings I've decided to cut them out and make them transparent so it gives an opportunity to see more whats inside the packaging also transparent wings allowed the light to come inside the packaging and light up the bottle as in the previous design everything was very dark and it was hard to see anything only throught the bee's body.
The first thing which I changed, and I feel it was the most important one, was colour of the packaging and it's pattern. White packaging looked very plain without grabbing a lot of people's attention to it. I have change it to orange colour and I think it was very beneficial because it made the box really stand out and highlighted wood pattern which gave it a natural, luxury look.
The next change which I made was the logo. The logo was to big when placing it on the packaging. I tried couple of different ways placing it but it made to much distration and in terms of aesthetics it looked very bad. I've decided to use only the name of the brand on the lid in white colour as it contrast well to the orange wood. The main logo has been only used for the tag on the bottle.
In terms of a bee as beeing said 3D wings look very interesting but it would be hard to maintain them in good condition when it comes to transportation and keeping them at stores. Instead of 3D wings I've decided to cut them out and make them transparent so it gives an opportunity to see more whats inside the packaging also transparent wings allowed the light to come inside the packaging and light up the bottle as in the previous design everything was very dark and it was hard to see anything only throught the bee's body.
Feedback:
As the test to see whether the my practical design was successful, I asked 20 people about their overall opinion, about my honey packaging. If the packaging is appealing and attractive (sucessfull) and if the packaging grabs their attention and why.
100% of the people I asked would definitely buy my honey based on packaging.
Overall feedback:
- The colour catches their eye to pick up the product.
- It is inviting and friendly.
- They love a little story behind the honey and how it links to the packaging.
- Appealing to their tastes.
- They would definitely but this product based only on its packaging design.
Thursday, February 1, 2018
COP 3 - Packaging Design
As I wanted to make the packaging design stand out from the shop shelf and attract consumers I have decied to create a paper box for honey using all techniques which I learnt while writing my dissertation. I have to chose carefully colours, size and material of the packaging, illustrations and informations.
- Colour and type of material
My concept is to create a packaging for honey which will represent a beehive. Beehive is always made from wood in a shape of a beehive. My idea is to create a square packaging with the wood pattern on it as wood represents nature. As the colour is the most important factor, which influence consumer decision I had to chose a colour which will make the packaging stand out and be eye-catching from the distance. I will create, a small hole in front complete with an open slit like the wooden drawers that pull out honeycombs.
Inside of the packaging I want to use gold paper (representation of honey) with bee illustrations on it. I want to make consumers feel as they are opening a real beehive. The gold colour will make the packaging look luxury and expensive.
- Shape
Once opened a bottle for honey will be in an unique honeycomb shape to make consumers feel as they are taking out a real honey from beehive. The bottle would contain a logo in front, information about honey on the back and small tag attached to the bottle cork. Using unique shape will attract consumer to the packaging and product.
- Informtion Function
Info on the back: Indulge yourself with the most supreme honey from the United Kingdom. Packed with all the goodness and health that nature intended. No added flavours, presevatives, sweetners or sugars. ‘Packaging provides an attractive method to convey messages and information about the product attributes to customers’ (Silayoi & Speece).
Illustration and text, type of material
The front side of the packaging will contain a massive black bee with 3D wings coming out of the box. The inside of the bee will be also cuted out to make costumers curious about whats inside the packaging. Transparent/see-thought idea will give an impresion of freshness of the product. For the bee's colour I want to eperiment with black or gold colour.
On the top of the box lid I want to use my created copmany logo in gold and white colour to make it visible, stand out and make a packaging look luxury. The back part of the packaging would contain nutrition informations as well as a bar code. Giving important informations about the product company gains loyal consumers as they will believe that company is trustworthy.
Promotional element
The product bring consumer a satysfaction while moving a product, opening it and using it.
First attempt of creating packaging design and feedback:
After the research, finishing my dissertation and linking it to my practical work I have started creating a real physical copy of the box.
In received feedback I have been suggested :
- To change colours of the packaking or a bee as white and black colours look quite plain without making the packaging stand out.
- They liked the idea of 3D wings which makes the packaging very different from the others but due to the transportation and production it would be very hard to maintain the condition of them all the time.
- The last suggestion was about making the wood pattern darker as its very hard to see it especially from the distance.
- The feedback for the bottle was very positive.
- Colour and type of material
My concept is to create a packaging for honey which will represent a beehive. Beehive is always made from wood in a shape of a beehive. My idea is to create a square packaging with the wood pattern on it as wood represents nature. As the colour is the most important factor, which influence consumer decision I had to chose a colour which will make the packaging stand out and be eye-catching from the distance. I will create, a small hole in front complete with an open slit like the wooden drawers that pull out honeycombs.
Inside of the packaging I want to use gold paper (representation of honey) with bee illustrations on it. I want to make consumers feel as they are opening a real beehive. The gold colour will make the packaging look luxury and expensive.
- Shape
Once opened a bottle for honey will be in an unique honeycomb shape to make consumers feel as they are taking out a real honey from beehive. The bottle would contain a logo in front, information about honey on the back and small tag attached to the bottle cork. Using unique shape will attract consumer to the packaging and product.
- Informtion Function
Info on the back: Indulge yourself with the most supreme honey from the United Kingdom. Packed with all the goodness and health that nature intended. No added flavours, presevatives, sweetners or sugars. ‘Packaging provides an attractive method to convey messages and information about the product attributes to customers’ (Silayoi & Speece).
Illustration and text, type of material
The front side of the packaging will contain a massive black bee with 3D wings coming out of the box. The inside of the bee will be also cuted out to make costumers curious about whats inside the packaging. Transparent/see-thought idea will give an impresion of freshness of the product. For the bee's colour I want to eperiment with black or gold colour.
Informational function
Promotional element
The product bring consumer a satysfaction while moving a product, opening it and using it.
First attempt of creating packaging design and feedback:
After the research, finishing my dissertation and linking it to my practical work I have started creating a real physical copy of the box.
In received feedback I have been suggested :
- To change colours of the packaking or a bee as white and black colours look quite plain without making the packaging stand out.
- They liked the idea of 3D wings which makes the packaging very different from the others but due to the transportation and production it would be very hard to maintain the condition of them all the time.
- The last suggestion was about making the wood pattern darker as its very hard to see it especially from the distance.
- The feedback for the bottle was very positive.
Wednesday, January 31, 2018
COP 3 - Logo
I have started from creating an illustration of the bee which could be used anywhere in my designs like a mascot. I have drawn a simple illustration of the bee and then edited it digitally. I wanted to make the illustration simple, easy to recognize and be suitable for a different age group. The black bold outlines made the illustration look eye-catching.
From taking on board the initial ideas, the rules I need to apply from what I've discovered in the dissertation and from the inspiration began the design of the logo. I started by incorporating colours, and shapes into the design of the logo as this is a vital way of catching the attention of the consumer. From the primary research, I have discovered the successful honey brands primarily use colours such as yellow, orange, black and white.
Initial feedback received for this design was to experiment with typography as the first three designs are having too many details however they agreed this typeface is perfect for the look I intent to give.
Their suggestion was to try to use word 'hello' instead of 'hey' as it makes the text quite distracting having two letters 'y' next to each other also it will be hard to place them together without having a big gap between them.
Their last suggestion was to create a poster advert or other collateral to go with this new product however the aim of my dissertation was about packaging design and its effect on consumer choice when purchasing a product. Therefore by designing extra collateral does not reflect the argument.
After the received feedback I've made changes to the logo. The feedback was very beneficial as changing 'hey' to 'hello' made the design interesting without distracting anyone and making it consistent. I preferred to use word hey as its less official but placing word hello looks better visually and creates cohesion and pleasing design. I have done two versions of it, the second one contains a flying bee in a shape of a heart which makes the design more attractive and using my initial idea of typography in the logo.
Received feedback was very positive, that my logo can be used everywhere in different colours and shapes behind it. The only suggestion was about the bee and wings in the shape of the hearth, that the bee's body is too small compared to wings.
My next step was to experiment with the logo. As my box will use gold, white and black colours I've decided to use white text on the gold background as it is giving the design a friendly look. I wanted to make the logo look like a real honey, very natural and friendly which will suit my theme, so I've created an illustration of a leaking honey. I feel this design is appealing and shows exactly what my initial idea was. On the final design, I have enlarged the shape of bee's body as suggested in the feedback.
Tuesday, January 30, 2018
COP 3 - Brand name
For the brand name, I have looked for simple names as I didn't want to make it over complicated but simple and easy to remember. Looking back at the research of different already existing honey packagings and brand names I have come up with couple ideas:
* honey
* hi honey
* golden honey
* bee
* golden bee
* miód (in polish)
* abeille (in french)
I have asked people in the class to vote and help me to decide which name I should use. In total, I have received 15 votes. Most of them voted for 'Hi Honey'. I am going to use it as my brand name as I think it sounds inviting and friendly. Also creates an atmosphere of a close relationship between consumer and brand.
* honey
* hi honey
* golden honey
* bee
* golden bee
* miód (in polish)
* abeille (in french)
I have asked people in the class to vote and help me to decide which name I should use. In total, I have received 15 votes. Most of them voted for 'Hi Honey'. I am going to use it as my brand name as I think it sounds inviting and friendly. Also creates an atmosphere of a close relationship between consumer and brand.
For the logo, the initial thoughts were to produce something a little more creative either using type or the placing of letters and trying various typefaces. I have started from choosing the appropriate typeface which will suit the theme. The aim of choosing calligraphy typeface is to make the text look sophisticated and attractive instead of medicated and uninviting.
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