Practical work - Story Boards

1st scene - Rabbit comes from the left introducing it's self and the food he will talk about.
2nd scene - The rabbit stands next to the basket full of vegetables and fruits talking about the vitamins, minerals ect which the food he is promoting contains (vegetables and fruits are used to make the audience think that the food is very healthy).
3rd scene - The rabbit is eating a hay and in the same time giving more info about the food.
4th and 5th scene - After talking about the food and what it contains rabbit starts to talk about it's advantages and how it makes his life better.
5th scene - The end


After recording couple of scenes for the commercial I had a bit of trouble with the rabbit as it was very hard to convince him to do some things also the commercial would be to long as I only have 30 seconds. Due to that I had to make a new story board and remove couple of scenes from the previous story board.

The first three scenes are the same as on the previous story board. Instead of the 4th and 5th scene I made one where rabbit is having a bath. The scene came up itself as I didn't force the rabbit to do it, but it came up very successful so I have decided to use it. The video finishes with the white screen and logo of the Pets at home company. 

What are manipulation techniques which I am going to use? 

- Anthropomorphism

- Catchy Jingle 

- Expert's opinion 

- Suitable colours  

- Suitable words 

- Slogan 

- Logo of the famous brand